Resources

The People of San Diego, CA

Melting Pot

Low-income, foreign-language-speaking urbanites.
Lower-income population mainly employed in service jobs. Most have a high school education or lower.

One-income Metros

Single-income families living in the city.
Families with adults approaching middle age with one partner working and the other a stay-at-home parent. Mixed educational status with some having a high school education and some college.

Multi-lingual Urbanites

Urban dwellers who speak more than one language.
Some have a high school or college education, and they work in a variety of occupations. Moderate to upper-scale earning potential.

Aspiring Urbanites

Urban singles with moderate income.
Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.

Bringing Up Baby

Younger urban couples just starting families.
Mixed educational status with some having a high school education and some college. Income from the low- to high-end.

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